The Onboarding Strategy of Apple's Top 10 Apps
How App Store 2015 Superstars Welcome First Time Users to Their Product
You can’t argue with success, but you can sure learn from it!
Here’s a closer look at what Apple’s leading mobile apps of 2015 focused on when creating their product’s onboarding process
"We debated. We argued. Everyone had favourites, but to make this list of 2015’s finest, there could be no doubts. What you see here made the cut – they’re the most visionary, inventive and irresistible apps and games of the year."
Apple
Their Onboarding Approach:
Users are offered an onboarding process that presents the product’s core value through a series of screens. The app’s story is accompanied by images, displaying an example for each feature. It is an interesting approach that combines an overview with certain elements of a tutorial
✕